Before I self-published three years ago, I read that once I hit that “publish” button, my life would change. In some respects, it did. I had more work to do, and like blogging, I had readers to satisfy. The trouble was, I managed to get caught in the belief that to be successful, I needed to write fast. Add on the “fear of missing out,” and worrying about things out of my control, what once gave me pleasure, I soon began to dread. I even considered chucking it all in.
Thankfully, I managed to persevere, believing that my health issues were an opportunity for me to slow down (the slow and steady route has always been my preferred option, anyway). I continued to take a step back from all the noise of social media and have come to realise the three most important things when it comes to indie publishing: –
Focus on your product
Do what is comfortable for you, and
Enjoy the process.
Indie publishing is a lot of work, and we can get so caught up in all the rush we forget why we’re doing this in the first place. Sometimes we need to reassess and take the time to appreciate how far we’ve come.
My husband recently told me to think about my personal satisfaction. Knowing I have created something I am proud of, and that readers enjoy, makes it all worth-while.
If you’re an indie author, have you been overwhelmed, or do you prefer to do it your own way? If you’re not published, which option are you considering – traditional, indie, or both?
Yes, we want readers to find our books and read them, but sometimes the marketing side to indie publishing can become all-consuming. We can focus too much on all the different ways to market, hop on to the latest trend, spread ourselves too thin, and become obsessed with sales figures, and wonder what we are doing wrong. I’ve mentioned before that writing is a marathon, not a sprint, and the same can be said for the marketing side of publishing. Find something that you enjoy when it comes to marketing, even if it’s just one or two, and start your following from there. Too often, the focus can be on having large numbers, but there are many benefits to having a smaller following.
You need to remember the writing is what’s important.
A few years back, I spent a lot of time blogging, and my writing took a bit of a back-seat. My husband told me ‘I thought you wanted to be a writer, not a blogger.’ As much as I enjoy blogging (I’ve been doing this for twelve years now), he was right, and so I started taking a small step back. Lately, I’ve found myself doing the same thing with other social media – we crave the immediate attention it can bring. We need to find the right balance between writing and marketing, and remember our priority should be our stories.
Trying to maintain work/life balance.
As an indie author, we’re running our own business. We are in control of what we do, which includes our working hours. This can become a business where we work 24/7, if we let it. I admit to working evenings, weekends, and even waking up during the night or the early hours of the morning thinking about it. The thing is, I love what I do and that’s a good thing. Not many people can say they love their work, however, we still need to take breaks for the sake of our physical and mental health. COVID-19 has taught me that this, along with family, is what’s important. This year, I’ve also had two falls, landing on alternate knees about six months apart. I am still not fully recovered, and I guess the long recovery process is one way to tell me to slow down (as well as to unfortunately remind me how old I am)!
Recently, I’ve been reading The Relaxed Author by Joanna Penn and Mark Leslie Lefebvre (I’ll now have to start getting some of his books 😉 ), which has been very timely and confirms what I have been thinking for some months now.
Lately, I have been making plans for the next twelve months, but one thing is certain – the ‘slow but steady’ approach works for me.
What have you learned on your writing journey this year? Has COVID-19 made you reassess your priorities? What writing process works best for you?
In November of 2019, I self-published my first short story. Since then, I have published two more short stories and recently published my first novella, the first in a series. I have learned a few things along the way, and being an author is an occupation where you are always learning. But I think one of the biggest things I’ve learnt is that indie publishing is not for the faint of heart.
Don’t get me wrong, I’m one of the most determined and obstinate people you will ever find (just ask my husband), but one of my biggest weaknesses is comparing myself to others. I’ve been telling myself (and you here on this blog), that everyone’s writing journey is different, and this is my way to remind myself of this reality. In her book Dear Writer, You Need to Quit, Becca Syme has an entire chapter on the subject – ‘Quit Trying to Be Like Everyone Else.’ It’s good to know that there are other people out there who feel the same way I do. Even though my husband has been telling me this for years, I guess I needed to also hear it from others.
However, back in September 2020, things started to fall down around me. Despite being in a network of other writers, I felt alone. Even though they are lovely people whom I’m happy to have as writing friends, it began to dawn on me that they were not my ‘tribe.’ What I write does not necessarily gel with theirs. I started to pull away and even though I published another book of short stories a couple of months later, I began to go through one of the longest bouts of depression I have ever experienced.
Throughout this period and into a new year, I spent months setting up and sending out newsletters, and preparing my first Gothic novella for publication. I wondered what the point was because nobody cared, no-one was interested. I felt like a complete failure, but I persisted. As recently as April, a month before publication, my husband told me that if I wasn’t enjoying it anymore, then don’t do it. Do something else. I couldn’t stop because writing is all I’ve ever wanted to do. ‘This is me,’ I told him. ‘This is who I am.’ He just didn’t get it.
It was also around this time, that something started to happen, a kind of shift. A fellow writer put me onto David Gaughran’s course ‘Starting from Zero.’ As I prepared my next book for its release, I began to use what he taught me. Shortly after release, a Facebook friend sent me a request to join a group for indie horror writers. From that group, I was asked to participate in a competition for Gothic writers, as well as join a group for Gothic readers (which also included writers). I had finally found my ‘tribe.’
Together, these two incidents, helped make the launch of The Curse of Marsden Hall, my most successful. It reached as high as No.4 in one of its categories on Amazon Australia and was one of its ‘hot new releases.’ This then helped one of my other short stories, First Christmas, reach No.2 (yes, you read that right) in one of its categories on Amazon Australia.
Of-course such a high is short lived and it was a good couple of weeks while it lasted, but it gives me hope that maybe – just maybe – things might be starting to change on my writing journey.
For eight months I struggled with self-doubt and depression, but it was also a journey of self-discovery. I’ve learned who I am as a writer, both in my genre and my process. I’ve come to the conclusion, that although I may not become a big name, what’s important for me is the writing itself, and making my readers happy. Who knows, I might become an ‘overnight success’ by the time I’ve published my 20th book! 😉
Yes, I’ll continue to doubt myself and make mistakes along the way, but I’ve managed to overcome this hurdle. Persistence (and a healthy dose of stubbornness) pays off.
Being an indie author is hard work but there’s no point in worrying about things out of your control. Keep showing up and put yourself out there. Have fun, and love what you do!
It’s been some months since I last posted about writing and my writing journey (and reading this post, you’ll understand why). This hasn’t been an easy post for me to write, but I do so because I prefer to be honest with you and maybe help others who are struggling with their own writing journey.
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