Blogging, University

Blogging Basics.

During this past week, I’ve been tearing my hair out.  Doing an assignment on a blog proposal may sound like fun, yet there were times when I felt like I was going around in circles.  If nothing else, it has certainly helped me to look at my own blog all over again.

As well as the Three Golden Rules of Blogging, here are some of the basics you need to consider (or indeed, remember) when writing a blog:-

  • Do you have a catchy title?  Does it reveal to the reader what your blog’s content will be about?
  • What are your objectives for writing your blog?  Is it to provide information, persuade action or promote discussion?
  • What is your chosen angle, brand or voice?  How will your blog be distinguished from others within a similar genre?  Will your tone be formal or informal?
  • Why is it needed?  Why would your blog be of interest?
  • How will your blog be structured?  This will include interactive elements, images, etc., as well as your written content.  Remember to use tags, which are very important if you want people to find you on the internet.
  • How much research will you need to help support your written content, such as links, etc.?

It’s so easy to start a blog and it can be difficult not to just jump in with both feet.  With the vast amount of blogs out there, you want yours to stand out.  This can take a great deal of time, thought and planning.

Are you using your blog to its full potential? Do you now look at other blogs and wish yours were as good?

Free image by Stuart Miles courtesy of FreeDigitalPhotos.com

Blogging

Three Golden Rules of Blogging.

Recently, due to my studies, I have been getting a bit behind in reading blog posts from blogs that I subscribe to.  Let’s face it, it’s a bit of a worry reading about Valentines Day in April!

As I slowly worked my way down into the single digits, I noticed a couple of important  factors regarding blogging.  These factors not only decided on whether to continue subscribing to some of these blogs, but also gave me a wake up call with my own.

  1. Content.  We like to visit blogs for their content, which needs to be informative, engaging and can sometimes give us a bit of an insight into the bloggers’ personality.  This is what keeps us coming back to these particular blogs and maybe even subscribe.  Keeping content fresh can sometimes become a bit of a challenge for the blogger, but it’s always great to see something a bit different.  Try not to write what other people are blogging about, and if you do, put your own perspective on the topic.
  2. Community.  Reading blogs that place a heavy emphasis on the ‘me, me, it’s all about me’, factor is very off-putting.  I used to subscribe to some blogs that were like this, but not anymore.  Try not to bog down readers where the emphasis is all about you.  Sure they like to know more about you, but stick to the old saying of ‘less is more’.  Involve your readers in the conversation.  As Christina Katz says – ‘think we; think community’.
  3. Regularity.  While I was going through the blog posts, I noticed a few posts from blogs I had not heard anything from in months, leaving me a bit bemused.  This can become a case of ‘out of sight, out of mind’, and as a result, I unsubscribed to these blogs.  You don’t want this to happen, so make sure you post regularly.  If you post on certain days, place this somewhere on your blog where your readers can see it so that they know what days to expect your posts.  I was absent from my blog for a couple of weeks, and in my last post, I informed my readers and even told them when I would return to blogging.  Remember to act professional and consider your readers.  They are your audience and you are providing a customer service.

Are there certain things that concern you with regards to blogging?

Free image courtesy of FreeDigitalPhotos.com