Book Promotion, Writing

Beginner’s Tips on Promoting Your Book.

Recently, my writers group at the Central West Writers’ Centre was visited by Vanessa Talbot, author of Extraordinary You.  Vanessa is also a life coach, helping other writers and she discussed various ways on how to promote yourself when you become an author.  Here’s what Vanessa had to say:-

  • Writers just want to write – they’re usually insular people.
  • Most self-published authors sell about 100 books.
  • Authors need to be pro-active in marketing their books.
  • The fastest way to sell a book is by word of mouth.
  • Learn to build a rapour with the media.
  • When marketing your book, start with local media – print and radio, then move on to magazines.
  • When being interviewed, match your tone with the subject of your book.
  • Match your energy level with the radio/television host.
  • Eye contact is not necessarily a rapour builder – soften eye contact.
  • Match the tone and pace of your voice with the interviewer, so you’re on the same scale.
  • You need to match the language used with the show – listen to/watch shows to help you.
  • People are drawn to mirror images of themselves.
  • Find common interests with your interviewer.
  • Be careful of your rapour within author photos – body language can be a good giveaway!
  • Get the media on your side and be a gracious guest.  Send email, etc to show your appreciation – they’re sure to remember you that way as well.
  • Finally, create a blog and join social networks such as Facebook and Twitter – get yourself out there!

Many thanks to Vanessa Talbot and the Central West Writers’ Centre – we’ll certainly take more notice of people’s body language from now on!

Have you ever been interviewed?  What was the experience like for you?

Free image courtesy of FreeDigitalPhotos.net