Last year, I wrote a post listing what I learned during the first twelve months of being an indie author. Now, two years after hitting that ‘publish’ button, those points basically remain the same, but with a few added caveats.
Marketing can overtake the writing.
Yes, we want readers to find our books and read them, but sometimes the marketing side to indie publishing can become all-consuming. We can focus too much on all the different ways to market, hop on to the latest trend, spread ourselves too thin, and become obsessed with sales figures, and wonder what we are doing wrong. I’ve mentioned before that writing is a marathon, not a sprint, and the same can be said for the marketing side of publishing. Find something that you enjoy when it comes to marketing, even if it’s just one or two, and start your following from there. Too often, the focus can be on having large numbers, but there are many benefits to having a smaller following.
You need to remember the writing is what’s important.
A few years back, I spent a lot of time blogging, and my writing took a bit of a back-seat. My husband told me ‘I thought you wanted to be a writer, not a blogger.’ As much as I enjoy blogging (I’ve been doing this for twelve years now), he was right, and so I started taking a small step back. Lately, I’ve found myself doing the same thing with other social media – we crave the immediate attention it can bring. We need to find the right balance between writing and marketing, and remember our priority should be our stories.
Trying to maintain work/life balance.
As an indie author, we’re running our own business. We are in control of what we do, which includes our working hours. This can become a business where we work 24/7, if we let it. I admit to working evenings, weekends, and even waking up during the night or the early hours of the morning thinking about it. The thing is, I love what I do and that’s a good thing. Not many people can say they love their work, however, we still need to take breaks for the sake of our physical and mental health. COVID-19 has taught me that this, along with family, is what’s important. This year, I’ve also had two falls, landing on alternate knees about six months apart. I am still not fully recovered, and I guess the long recovery process is one way to tell me to slow down (as well as to unfortunately remind me how old I am)!
Recently, I’ve been reading The Relaxed Author by Joanna Penn and Mark Leslie Lefebvre (I’ll now have to start getting some of his books 😉 ), which has been very timely and confirms what I have been thinking for some months now.
Lately, I have been making plans for the next twelve months, but one thing is certain – the ‘slow but steady’ approach works for me.
What have you learned on your writing journey this year? Has COVID-19 made you reassess your priorities? What writing process works best for you?